William J. O'Neill Sales Exchange


Collateral Loanbroker

About Us

The company was established in 1973 by William and Patricia O'Neill. It continues today doing business as a collateral loan broker and retail jeweler, family owned and operated for over 37 years.
Our founder, the late William J. O'Neill was formerly associated with Arthur J. Heaney, O'Neill and Kelly, and J. J. Ryan, respected pawnbrokers, all located in Brooklyn, had over 60 years experience before retiring.
Today, our current President Veronica O'Neill carries on the reputable business her parents began with the same integrity and customer appreciation the company was founded on so many years ago. Ms. O'Neill is a certified Diamond Grader (G.I.A.) and is also the Vice President of the NYS Collateral Loan Brokers Association.

The companies' motto ''Confidence is not gained in a day'' is displayed in gold leaf at our location. We pride ourselves on honesty and fairness to all our customers. We understand the emotions attached to others heirlooms and the importance of ensuring the safety of their valuables.
We offer short term collateral loans, jewelry repair, jewelry appraisals, bridal and corporate gifts, and great deals on new and second hand items.
O'Neill's carries a unique blend of exceptional jewelry, quality musical instruments and equipment, and audio and visual equipment and music instrument rentals and repairs. We have a layaway program to make your purchase more affordable, gift certificates and even personal shoppers.


  • Short Term Collateral Loans
  • Jewelry Repair & Appraisals
  • Music Instruments & Equipment
  • Bridal & Coporate Gifts
  • New & Second Hand Items